StarTimes unveils Christmas marketing campaign with upgrades and reductions
StarTimes Media has formally launched its Christmas marketing campaign for 2024, that includes a variety of thrilling promotions designed to reinforce the viewing expertise for each Digital Terrestrial Television (DTT) and Direct-to-Home (DTH) subscribers.
The upgrade-focused marketing campaign will run from 15 November 2024 to fifteen January 2025 and contains bouquet upgrades, extra viewing days, and reductions on decoder purchases to counterpoint festive leisure.
Subscription improve presents characteristic a two-month fee plan throughout all tiers.
For DTT subscribers, Nyota customers can be upgraded to Basic, whereas Basic subscribers will progress to Classic. Classic customers may even obtain an extra 10 days of viewing.
DTH subscribers on the Nova bundle can be upgraded to Smart, Smart subscribers to Super, and Super subscribers to Global, with Global subscribers receiving 10 additional days upon finishing their funds.
Myke Mwai, StarTimes Head of PR and Content Syndication, emphasised the initiative’s give attention to affordability and worth. He famous that the marketing campaign permits subscribers to discover premium content material at no additional value, aligning with the corporate’s purpose of offering accessible, high-quality leisure.
“This campaign is a great chance for our subscribers to explore and enjoy more content as we approach the holiday season,” Mwai mentioned.
The marketing campaign additionally introduces interesting decoder buy presents beginning on 18 November. Customers should buy a DTH decoder for KSH 2,999, plus a KSH 200 subscription payment, to entry the Super bouquet for one month.
Alternatively, a DTT decoder is on the market for KSH 1,699, with a KSH 200 subscription payment unlocking the Classic bouquet for one month.
Overall, the promotion goals to supply prospects a richer, extra various tv expertise, making it a great time to discover new content material and channels.