Ministry to companion with Counties to revive tourism

The Ministry of Tourism and Wildlife will collaborate with counties to revive tourism within the nation, Cabinet Secretary Rebecca Miano has introduced.

During her two-day working tour of Kilifi and Mombasa Counties, the CS said that the ministry goals to draw 5 million vacationers by 2027.

This initiative will contain rigorous advertising and useful resource mobilization by all stakeholders to attain the goal, up from the present determine of two million.

“We want to work very closely with counties and hoteliers and come up with strategies of reviving the industry,” she stated

The CS urged counties to diversify into different areas like marine tourism from common wildlife safaris, seashores and cuisines.

“When we get more tourists everyone benefits including more job creation for our youths,” the CS stated.

The CS stated the ministry will showcase Counties’ potential in several world exhibitions, she urged them to prepared their packages for simple advertising.

“We want to position counties regionally and internationally, hoteliers should also play their roles in positioning tourism where it was before,” she added.

Kilifi Governor Gedion Mung’aro stated he would deliver collectively coastal counties and give you a single advertising plan.

The plan will embody brochures and supplies showcasing the world’s locations to go to.

“Tourism is coming back to the coast, we just need to put our house in order by revamping old hotels and encourage investors to buy stalled ones,” stated Governor Mung’aro.

Mr Mung’aro stated Kilifi was presently experiencing mattress shortages including that the growth of Malindi airport shall be a sport changer.

The CS later toured the continuing development of Utalii College which is ready to coach 1000’s of youths in tourism as soon as it’s full.