Data: Global client spend on cell apps grows to $127b in 2024

Data: Global client spend on cell apps grows to $127b in 2024

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Global client spending in cell apps and video games in 2024 reached $127 billion throughout the App Store and Google Play, up 15.7 per cent from the prior 12 months, in line with new knowledge from cell analytics and intelligence agency Appfigures.

However, international app downloads have been down by 2.3 per cent this 12 months in contrast with 2023, reaching practically 110 billion. This downward pattern was seen throughout each app shops, the info signifies.

Of the overall 110 billion downloads in 2024, iOS downloads accounted for 28.3 billion installs, a decline of 1.1 per cent 12 months over 12 months. Android app downloads on Google Play have been down 2.6 per cent to 81.4 billion.

US iOS downloads declined 5.3 perc ent to six.1 billion and US Google Play app downloads dropped 0.7 per cent to 4.4 billion. In complete, US app downloads declined by 3.4 per cent within the 12 months, reaching roughly 10.6 billion. Only 5 per cent of apps worldwide supplied subscriptions final 12 months, however they accounted for 48 % of the app income throughout each app shops, Appfigures discovered.

The high 10 incomes apps globally generated 13.7 % of all client spending, up 1.2 per cent from 12.5 per cent in 2023. Temu was essentially the most downloaded app within the United States with 48 million installs, Appfigures discovered. Apple just lately additionally confirmed it was the most-downloaded app within the United States on its App Store.

Of the $127 billion in complete client spending globally in 2024, $91.6 billion got here from the App Store, up 24 per cent 12 months over 12 months. Google Play client spending declined by 1.5 per cent 12 months over 12 months to achieve $35.7 billion globally.

By client spending, the highest app globally was TikTok, with an estimated $2.5 billion throughout iOS and Android, not counting app shops in China.
TikTok was additionally the highest app within the United States, drawing in practically $1.3 billion.

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