CCCC seeks media partnership in Tanzania’s flagship initiatives
DAR ES SALAAM: The China Communications Construction Company (CCCC) Tanzania Branch has introduced that native media will play a vital function through the implementation of the federal government’s strategic initiatives in 2025.
Among the foremost initiatives to be undertaken by the Chinese firm in 2025 are the Dar es Salaam Bus Rapid Transit (BRT) infrastructure and the Jangwani Bridge.
Outlining CCCC’s plans for 2025 in Dar es Salaam on Monday, CCCC Tanzania Assistant Manager Li Yuliang emphasised the corporate’s imaginative and prescient of constructing stronger ties with the media whereas driving significant contributions to Tanzania’s improvement.
Li highlighted the significance of media within the firm’s achievements, attributing CCCC’s milestones to constant and correct reporting by media professionals.
He said that the corporate plans to strengthen these relationships by way of joint actions and by diversifying promotional content material, leveraging digital platforms and social media to discover new and artistic codecs.
“Through this core vision, we not only hope to deepen our friendship with the media but also to build a solid foundation for publicity efforts in 2025,” Li said.
The firm goals to collaborate with media professionals to create focused content material, together with documentaries, particular reviews, and books, to current extra partaking narratives of its initiatives and their affect. Li added that CCCC is dedicated to fostering innovation and mutual understanding by way of these initiatives.
On his half, Mr Yang Runze, Chinese Office Assistant, stated that in 2025, journalists can be invited to go to main initiatives applied by CCCC, such because the Dar es Salaam Bus Rapid Transit (BRT) infrastructure, the Jangwani Bridge, and different initiatives in Masasi and Arusha.
These visits, in keeping with him, will present firsthand insights into the corporate’s engineering applied sciences and mission execution, enabling extra in-depth and correct reporting.
With over 15 years of lively operations in Tanzania, CCCC has participated within the development of main initiatives, enterprise 16 to this point. These embody the upgrading of the Mbeya-Chunya-Makongolosi and Lwanjilo-Chunya Section roads to Bitumen Standard (36 km in 2009 in Mbeya Region), the upgrading of the Mwigumbi-Bariadi-Lamadi Road to Bitumen Standard (71.8 km in 2009 in Mwanza Region), and the upgrading of the Nzega-Tabora Road (58.8 km in 2010).
Other notable initiatives embody Phase 4 of the Dar es Salaam BRT infrastructure, the Lot 3 housing development mission in Dar es Salaam (2023), and the development of the Jangwani Bridge and related works (Tender No. AE/0001/2022-23/HQ/W/56) in Dar es Salaam.
The firm has been a key participant in Tanzania’s infrastructure improvement, and its new initiatives intention to additional improve its affect whereas selling cross-cultural alternate.
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Mr. Yang additionally highlighted the corporate’s technique for media engagement, which includes showcasing initiatives and applied sciences, constructing stronger neighborhood relationships, and organizing public opinion occasions to assist future initiatives. He emphasised that these efforts would strengthen enterprise enlargement and foster cultural alternate between Tanzania and China.
With 2024 marking the sixtieth anniversary of Tanzania-China diplomatic relations, CCCC reaffirmed its dedication to strengthening this partnership.
“Looking ahead, the company plans to further contribute to Tanzania’s growth through innovative projects, impactful storytelling, and closer collaboration with the media. CCCC remains dedicated to driving development while fostering mutual understanding and long-term partnerships in the region,” he famous.
